Online Business

How to Grow Business Online in India

So you started a business in India and now you want to grow your business online in India. Cool, But everyone wants the same thing. Every tea seller see dreams of having a website and customer will order tea on his website and his team will deliver. After some time he will have a franchise model and now he will be the dream founder.

So you started a business in India and now you want to grow your business online in India. Cool, But everyone wants the same thing. Every tea seller see dreams of having a website and customer will order tea on his website and his team will deliver. After some time he will have a franchise model and now he will be the dream founder.

Hmm… you are confused. My question is simple.

What is the difference in you and in these people? All want to have a website, all can hire a digital marketing agency and grow their sales. All can tell their agency lets tie up you grow with us. Take 10% on conversion.

Problem is not in growing business online. Problem is to grow online with a vision to balance Agency Cost, Flow of Leads, Follow up of Lead, Satisfaction of customer, the appointment of the team members who can seriously make sure things go in the right direction. Cause you cannot manage everything sometimes. So the question is

Do you have someone who can seriously make sure things are going in the right direction?

Hmm… This is tricky. You came here to find out How to grow business online in India. Now you are reading do you have a team member who can either manage a digital marketing agency or someone who can hire and manage an in-house team of digital marketing domain. Anyway, let me first help you with your question.

How to grow business online in India – Checklist

I will write a different blog post for every title. Remember money can buy anything, but you need not buy everything, you are a seller, don’t become just a buyer while planning to become a good seller. So here is the checklist

  1. Recognition of Business Model – B2B, B2C, Manufacturer, Franchise

  2. Recognition of your the big Competitor – Olx, Uber, Amazon

  3. Logo, Brand Name Revamp Requirements

  4. Decent / Engaging Website / E-Commerce Website,

  5. Investment for Web hosting, CRM, SSL, Gsuite

  6. Lead Funnel Analysis

  7. Website Traffic Analysis

  8. Making Digital Brand Strategy

  9. Target Audience Planning & Prospect Search

  10. Digital Activities Follow up Calendar Creation

  11. Digital Expenditure aka budget & Responsibility Finalization

  12. Search Ads – Pay Per Click & Impression Optimization – PPC

  13. Search Engine Optimization – SEO – On-page & Off-page

  14. Social Media Optimization – SMO

  15. Social Media Marketing – SMM

  16. Search Engine Marketing – SEM

  17. Social Media Alignment

  18. Onsite & Offsite Promotion

  19. Cross-Platform Re-targeting

  20. Listing with Local Aggregator in India

  21. Promotion within the Local Aggregator in India

  22. Google Map Marketing

  23. Video Production & Promotion, YouTube Video, Explainer Video, Promotion Video, Company Profile Video Creation

  24. Image Planning on Google Search

  25. Web hosting Follow up

  26. Mobile Marketing

  27. App Marketing

  28. Case Study, Jingle Marketing, Character Marketing

  29. Content Marketing

  30. Testing Infographic, PowerPoint, Podcast, Microsites

  31. Influencer Marketing

  32. Domain Authority & Keyword Authority Analysis

  33. Keyword finalization & Keyword Addition

  34. Email List Building

  35. Portfolio Sharing

  36. Lead Magnate Activated

  37. The flow of Lead Generation

  38. CRM for Leads Allotment

  39. Local Listing Optimized

  40. Online Reputation Management

  41. Link Building or Back Links

  42. Portfolio Development

  43. Website Enhancement Analysis

  44. Content Creation Calendar Analysis

  45. Price Standardization

  46. Price Experiments

  47. Discount Planning

  48. Ad Implementation and revamp planning

  49. Conversion Tracking, CPC, CPA, ROI Optimization

  50. Follow up with Design & Content Team

  51. Different Kind of Touch in Creatives like Emotional, Interest, Informative

  52. Alignment of Future Goals with Short term achievements

  53. Conversion based Marketing & Ties up with Agencies

  54. Hashtag Push & Experiment on YouTube, Instagram and other Social Media handles

  55. Messaging Prospect One to One Ping via Digital Medium Like LinkedIn

  56. Competitor Research Analysis

  57. Reviews Marketing

  58. Affiliate Marketing

  59. Wifi Marketing Possibilities

  60. Digital Holdings & Area Testing with Online Marketing

  61. Social Activities & Reputation

  62. Public Relation, Vlogs

  63. Balance Customer feedback – Delivery, Time, Quantity & Quality

  64. Cost-Effective Digital Banner Investment in Blogs & Website

  65. Web Design, App Development

  66. Augmented Reality Marketing

  67. High buzz around your brand

  68. Seeding Trial Marketing

  69. Give Away – Sample Distribution & Alignment with Organic Sharing

  70. Scatter Content Across the Internet

  71. Testing Viral Marketing side by side of Long term planning

  72. Testing with bulk SMS

  73. Digital Webinar, Events, Contest, Q & A Session

  74. Video Collaboration

  75. Analyzing & Reporting

  76. Engagement Planning of Few Post

  77. Positioning & Digital Visibility

  78. Balance Digital Platform & Placement of Ads & their Result

  79. Re-targeting & Re-marketing

  80. Balance Branding & Lead Generation

  81. Balance Right Digital Marketing Mix as per your budget

  82. Testing Referrals, Live streaming, MLM Model Testing

  83. Double Domain Strategy

  84. Connect with Expert, Journalist, Blogger, Speaker, Writer, Vlogger, Activist in Your Industry,

  85. Test Story Telling, 3D Animated Videos, Buyer’s Journey

  86. Build Community, Support Customer in Achieving their end goal

  87. Idea Sharing & Feedback Entry Mechanism for Inside Team, Visitors & Customer

  88. Word of Mouth Strategic Implementation – Achieved through Value in Services & Products, Relationship your employee aka your brand makes with them

  89. Use of Digital Tools – Google Trends., Google Keyword Planner, Ahrefs. SimilarWeb, Buzzsumo. FB Audience Insights for marketing & Canva, Illustrator for creating cost effective post & infographic.

  90. Use of Digital License – Adobe Creative, Envato Elements, Freepik, Pixabay

Stay connected, I will be adding more. And i will be writing in detail for every point. And Checklist is not enough you need to implement as well.

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