Digital Marketing

Impact of AI on Digital Marketing AI vs ML vs DL

Increase in Data made the existence of AI strong. But before going further you need to understand some jargons. AI vs ML vs DL. You want to show your ads near to content that is related to your products. So AI will be improving this on daily basis. Even they approve and rejects your ads. Means you will get faster approvals.

Increase in Data made the existence of AI strong. But before going further you need to understand some jargons.

AI vs ML vs DL

Meaning of AI

AI means when a machine able to perform tasks which would have required human intelligence, such as speech recognition, decision-making, predicting, making perception and taking action.

How AI solves problems

AI help not only help in ads but it also helps in blocking adult content, spams, fake information. 

Example

When computer playing chess with you taking steps that not guided but learned while even playing with you.

ML vs DL

AI is the big thing while Machine Learning and Deep learning are subsets of AI.  ML is about giving machines the ability to learn like humans while DL is the hybrid version of ML. 

Logic – ML VS DL

In machine learning, we need to manually give the formula or I say features for filtering let say an image. While in Deep learning machines finds out new ways through which it can find out who is there in the image and what he is doing. Is it a good thing. Should a kid see this image or not?  

ML is cheaper than DL, ML can work with less data while DL need more data as it needs to go deep into data. DL needs GPU. There are some other reasons too why Deep learning is not easily executed. But it will be in future.

Can AI optimize ad spend?

AI can decide your bidding and for achieving your results, it can change spending and even enhance your target audience for delivering better performance. There is another term beside AI that is Programmatic Marketing which means automating ad bidding in real-time, for showing ads as per your targeted advertising target aka Behavioral targeting requirements.

So Who will create ads you or an AI ?

You see sometimes facebook ask you do you want to run this ad, do you want to post a video that is created through your images and I need not say you had not created that video. And who even chosen only those image that having your face who did that? yes, it is Machine Learning. You see sometimes you search something in your google drives like “cat”. Then only those images come that having a cat and think again you had not even given a name to that pic. And That image is not searched in google they are searched in your drive. Still, AI is helping you.

Hope you get it – How AI will impact advertising?

You want to show your ads near to content that is related to your products. So AI will be improving this on daily basis. Even they approve and rejects your ads. Means you will get faster approvals. 

Hope you like this post. Stay connected I will be writing on Dynamic creative optimization (DCO), Data Management Platform (DMP) & Automotive Signal Processing (ASP) in Digital Marketing.

Source:

https://en.wikipedia.org/wiki/Artificial_intelligence_marketing

https://research.google/teams/algorithms-optimization/market-algorithms/

https://ai.facebook.com/

https://machinelearning.apple.com/

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